Marketing has never just been my job.
It started as a creative passion project — obsessing over branding, creating content and helping businesses tell stories people actually wanted to engage with. That passion grew into a career spanning more than 10 years.
Along the way, I've worked with household names including Lidl, Pampers, Uber, Imperial Leather, Slug & Lettuce, The Car Shop and Cosatto, as well as helping ambitious startups and high-growth brands build audiences that genuinely care.
I've also worked at Flight Story, the marketing agency co-founded by Steven Bartlett, where I had the opportunity to create campaigns for globally recognised brands and sharpen my creative approach to content and storytelling.
More recently, I've led marketing for high-growth fintech and Web3 companies, combining creative content with commercial strategy to help brands launch, grow and stand out in competitive markets.
Now I'm bringing all of that experience back to what I love most: helping brilliant local businesses become impossible to ignore.
Because every amazing café, salon, florist, boutique and independent business deserves content that's every bit as good as the business behind it.
And that's exactly why we're Not Your Regular Agency.